Mascara 101

 The eyes are the window to the soul, so we've all heard. Shopping for makeup is big business and shopping for a mascara is even bigger business if you ask me. The obsession with lashes might have started in the 60's when Diana Ross hypnotized her audience with those dark long lashes and even now the obsession continues with celebs like Solange carrying the torch of most wanted lashes. Working in retail, the common question that I've  heard was "what is the best mascara?" and to be quite honest, there is no such thing as the best it is more about preference. This post is for the novices that are just as confused as the thousands of women that are entering 'Beauty Wonderland'. Like Alice, you've fallen down the rabbit hole and have entered an unfamiliar place with so many options to choose from you don't even know where to begin. Well, consider me your white rabbit and follow me. Read below for your brief guide to picking the right mascara.

Mascara 101

Lengthening Mascara: Lengthening mascaras are great for those who have short lashes and need a little help getting those long, beautiful baby doll lashes. The bristles are straight and narrow and act as a comb for your lashes. Some lengthening mascaras contain fibers to act as extensions to give the appearance of longer lashes. Popular lengthening mascaras are; Benefit They're Real Mascara $24.00, Tarte Lights, Camera, Flashes Mascara $23.00, YSL Baby Doll Mascara $32.00.

Curling Mascara : Curling mascaras are the answer for straight lashes. These mascaras have curled bristles to help lift your lashes and give instant curl. Some mascaras contain polymers which assist in curling your lashes without having to use a eyelash curler to achieve your desired look. Popular curling mascaras are;Dior Iconic Waterproof Mascara $29.50, Eyeko Black Magic Mascara $26.00

Volumizing Mascara : Volumizing mascaras are great to achieve thicker and fuller lashes. It gives a more dramatic look and when layered on is sure to draw attention. The bristles are usually thick and dense which helps to create big, bushy lashes. Popular Volumizing Mascaras are;Diorshow Mascara $25.00, Smashbox Full Exposure Mascara $23.00, Too Faced Better than Sex Mascara $23.00